LMM is the marketing training and outsourcing company. It is the backend of a sales process that identifies leads and converts them to distributors of a Healthcare product line. We identified that client is looking for a symbol that evokes health and wellness, prosperity and success. We decide to go with multicolor approach here to make brand scalable and fit into different mood & color environment across the different media.
Legible font which is easy to read, pleasing to eye and importantly readable from long distance. We customized Kernening & Spacing to add more visibility & ease to reading exprience .