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ANALYSIS & RESEARCH to BRIEF 01

Optim Consultancy was founded and led by young entrepreneur after
leaving his well settled senior position in Multinational Company.
Optim is started with a passion & mission to provide in depth technology
consulting services which are aligned with client's business goals. Brand message
was to clearly indicate the forward moving approach with collaborative
work with clients spread across different continents. The whole visual
personality of the brand was focused on keywords like Forward moving (arrow),
sharp (shapes), clear (type) & prominent (color).

Optim Analysis & Research

Sketches 02

Construction 03

Optim Construction
Optim Color Palette
Optim Typography
Optim Logo Safe Area

Final Logo 07

optim-foot-logo
Optim Final Logo

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