Recently honored as the 'Indian Power Brand at Las Vegas', USA and chosen as one amongst 'The 100 fastest growing brands in India', Samraat Group was looking revamp their web presence to reach out to the specific set of customers. Issues we identified – current website misaligned with the ideologies & thoughts that brand carries, inconsistent UI, the browser incompatibility and most importantly not made for mobile.
By reviewing their marketing strategy, we came up with the complete solution from Web Strategy & Site Information architecture to the final responsive web presence that was perfectly aligned with the brand style guide, voice tone & targeted customer mindset.
Profile Building Steps
Minimalistic, clean & self explainatory icons to communicate quickly & more effectively
We restructured & simplified the project content that was available in complex & multilayered structure. Every consutrction project presented with detailed information starting from exterior & interior views, floor plans, facilities, location maps & download section.
01. Colour Palette