Key Highlights

1. Ecosystem-Wide UX Improvements

Enhanced clarity, navigation, and usability across buyer, seller, and operational journeys — bringing coherence to a massive, multi-touchpoint platform.

2. Reduced Cognitive Load in Heavy Workflows

Simplified dense, data-driven screens through better hierarchy, grouping, and interaction design, improving daily task efficiency.

3. Improved Discoverability of High-Value Actions

Redesigned listing and transaction flows to make key actions like search, filter, view details, and enquiry intuitive and accessible.

4. Scalable Design for High-Density Data Screens

Built modular design systems and reusable components for dashboards, tables, and reports — enabling consistent scalability across teams.

5. Cross-Team, Cross-Product Collaboration

Integrated design collaboration between IndiaMART’s product, UX, and engineering teams, aligning on shared principles of usability and business impact.

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The Challenges

• Design debt accumulated over years created UI inconsistency and uneven user experience.
• Sellers had to deal with information-heavy screens, making it difficult to find what truly mattered.
• Messaging workflows needed clarity, as chats were unorganised, cluttered, and lacked important features.
• Many workflows were built incrementally, which required redesigning them into cohesive and predictable patterns.
• Mobile usability gaps affected high-volume users who operate entirely on mobile web.

Objectives

• Modernize the platform while staying familiar for long-term users.
• Simplify decision-making for both buyers and sellers.
• Improve clarity in heavy, data-rich areas like lists and dashboards.
• Increase efficiency in repetitive daily tasks (replying, filtering, evaluating enquiries).
• Reduce friction for first-time users, especially small-business sellers.

The Solution

• Redesigned multiple product modules with a cleaner, intuitive UI foundation.
• Streamlined workflows across buyer and seller journeys to reduce effort.
• Improved interaction patterns to support faster responses and clearer decision-making.
• Ensured mobile-responsive layouts across key surfaces for high usage portability.
• Established a consistent design language across both applications.

User Goals & Needs Addressed

• Buyers: to explore products, evaluate sellers, and enquire easily.
• Sellers: to respond quickly, manage leads efficiently, and make informed decisions.
• Operational teams: to analyze data and workflows with less friction.
• Provide clarity across all high-usage surfaces.
• Ensure consistency so the platform feels cohesive end-to-end.

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Seller Side Redesign

IndiaMART Loan Page

Ship with IndiaMART

Buylead IndiaMART

Mobile Responsive