Optellix – Website Redesign & Brand Refresh

A' Design Award (Bronze)

Wins A’ Design Award in 2023 for Intelehealth App UX/UI Design

Project Brief

Optellix, a cutting-edge 3D technology company, needed a complete website redesign to better reflect its capabilities in custom 3D, CAD, and XR solutions. The goal was a modern, lead-generation-friendly site that resonates with both corporate decision-makers and technical users.

Client Name

Optellix

Industry

3D Technology / CAD / XR Solutions

Geography

Global (Headquartered in India; serving international clients)

Expertise Used

UI/UX Design, Visual Design, Information Architecture, Interaction Design, Responsive Design

Platform/Touch Points Covered

Web (Desktop + Mobile), Webflow-ready design assets

Live Link

https://optellix.webflow.io/

Key Highlights

Challenges with the Existing Platform

Outdated design and layout that failed to reflect Optellix’s advanced 3D capabilities.
Information architecture was cluttered and confusing; visitors struggled to understand services at a glance.
Lack of clear visual storytelling — dense technical text without supportive visuals made engagement difficult.
Weak lead funnel: no clear calls-to-action, poor content hierarchy, and low conversion potential.
Poor mobile responsiveness and sub-optimal user experience across devices.

Business Objectives

Present Optellix as a premium, enterprise-grade 3D technology partner.
Simplify communication to reach both business executives (CXOs / VPs) and technical leads / developers.
Improve lead generation via clear CTAs, structured content, and persuasive storytelling.
Enhance usability, readability, and visual appeal to build credibility and trust.
Ensure mobile responsiveness and performance for global accessibility.

Solutions Implemented

Redesigned information architecture: clean navigation, logically grouped services, intuitive content flow.
Visual overhaul: fresh color palette with light greens and white backgrounds, rounded fonts and shapes to balance technical sophistication with approachable aesthetics.
Visual storytelling: added 3D-inspired illustrations, product screenshots, animated icons, and clear diagrams to explain complex services simply.
Strong lead-generation framework: strategically placed CTAs, concise value propositions, and clear service offering summaries.
Responsive design: ensured consistent experience across desktop, tablet, and mobile devices — optimized typography and layouts for readability.
Performance and scalability: optimized images and assets; design build-up compatible with modern web platforms (Webflow or similar).

Outcome & Impact

The new website positions Optellix as a forward-looking, enterprise-ready 3D solutions provider.
Clear communication and improved UI/UX reduce visitor confusion, leading to higher engagement.
Enhanced readability and visuals support improved lead conversion and credibility.
Unified design language strengthens brand identity and makes future updates easier.
Responsive, mobile-first approach ensures accessibility for clients worldwide, across devices.

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