Prismic Reflections
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Optellix - Website

Optellix – Website Redesign & Brand Refresh

A' Design Award (Bronze)

Wins A’ Design Award  in 2023 for Intelehealth App UX/UI Design

Project Brief

Optellix, a cutting-edge 3D technology company, needed a complete website redesign to better reflect its capabilities in custom 3D, CAD, and XR solutions. The goal was a modern, lead-generation-friendly site that resonates with both corporate decision-makers and technical users.

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Client Name
Optellix
Industry
3D Technology / CAD / XR Solutions
Geography
Global (Headquartered in India; serving international clients)
Expertise Used
UI/UX Design, Visual Design, Information Architecture, Interaction Design, Responsive Design
Platform/Touch Points Covered
Web (Desktop + Mobile), Webflow-ready design assets

Process Steps Followed

Discovery
  • Business Analysis
  • User Research
  • Competitive Benchmarking
  • Design Audit
  • Org. Structure
  • Product Analysis
Define
  • Problem Definitions
  • UX Strategy Road Map
  • Information Architecture
  • User Flow/Journey Mapping
Design
  • Wireframing
  • Visual Design
  • Style Guide & Design System
  • Supportive Visual Assets
Validation
  • Internal Feedback & Iteration
  • Usability Testing
  • Refinements
Implementation & Final QC
  • Front End Engineering
  • Final QC Post Code Integration

Key Highlights

Challenges with the Existing Platform

  • Outdated design and layout that failed to reflect Optellix’s advanced 3D capabilities.
  • Information architecture was cluttered and confusing; visitors struggled to understand services at a glance.
  • Lack of clear visual storytelling — dense technical text without supportive visuals made engagement difficult.
  • Weak lead funnel: no clear calls-to-action, poor content hierarchy, and low conversion potential.
  • Poor mobile responsiveness and sub-optimal user experience across devices.

Business Objectives

  • Present Optellix as a premium, enterprise-grade 3D technology partner.
  • Simplify communication to reach both business executives (CXOs / VPs) and technical leads / developers.
  • Improve lead generation via clear CTAs, structured content, and persuasive storytelling.
  • Enhance usability, readability, and visual appeal to build credibility and trust.
  • Ensure mobile responsiveness and performance for global accessibility.

Solutions Implemented

  • Redesigned information architecture: clean navigation, logically grouped services, intuitive content flow.
  • Visual overhaul: fresh color palette with light greens and white backgrounds, rounded fonts and shapes to balance technical sophistication with approachable aesthetics.
  • Visual storytelling: added 3D-inspired illustrations, product screenshots, animated icons, and clear diagrams to explain complex services simply.
  • Strong lead-generation framework: strategically placed CTAs, concise value propositions, and clear service offering summaries.
  • Responsive design: ensured consistent experience across desktop, tablet, and mobile devices — optimized typography and layouts for readability.
  • Performance and scalability: optimized images and assets; design build-up compatible with modern web platforms (Webflow or similar).

Outcome & Impact

  • The new website positions Optellix as a forward-looking, enterprise-ready 3D solutions provider.
  • Clear communication and improved UI/UX reduce visitor confusion, leading to higher engagement.
  • Enhanced readability and visuals support improved lead conversion and credibility.
  • Unified design language strengthens brand identity and makes future updates easier.
  • Responsive, mobile-first approach ensures accessibility for clients worldwide, across devices.

The experience we created

Our services

Mobile responsive view

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Client Testimonials

Words of Appreciation