Key Highlights

Challenges

Unintuitive Navigation for First-Time Users


Users had difficulty finding essential actions like portfolio view, order history, or live market updates due to cluttered menus.

Lack of Visual Identity Consistency


Early designs lacked brand personality and failed to emotionally connect with young users.



Low User Engagement with Educational Content

Users were skipping or ignoring long blocks of text explaining how equity investment works.

Objective & Goal

The goal was to revamp the platform to make financial discovery easy, trustworthy, and personalised. We aim to improve user engagement, product clarity, and brand credibility. The platform should promote financial literacy and empower users to make confident decisions.

Solutions

We designed a peppy learning flow with step-by-step cards, mascot illustrations, and a friendlier bottom navigation - shaped by heat-maps and analytics to highlight the most-used actions.



A fresh design system brought gradients, rounded shapes, and cheerful avatars into play, creating a welcoming visual tone. Custom mascots and illustrations gave the experience personality and charm.
Every colour, typeface, and icon was applied with precision for consistency across mobile and desktop.



The result — a product that feels both playful and intuitive, winning user trust from the first tap.

The experience we created

News Page

Company page

Mobile responsive screens