Coming soon

KC Overseas Education - EdTech Website

Repositioning Indian Edutech Brand as a Trusted Global Leader in Education Consulting

A' Design Award (Bronze)

Wins A’ Design Award in 2023 for Intelehealth App UX/UI Design

Enhanced brand perception and global repositioning

Increased trust through clear UX and content strategy

Improved engagement on student, course, and enquiry pages

Rise in number and quality of leads from international and local markets

Project Brief

KC Overseas Education is a leading EdTech company helping students apply to global universities through 65+ offices across 10+ countries. They represent 900+ universities in top destinations like the USA, UK, Canada, Australia, and Europe. Their services include university selection, application & visa support, test prep (SAT, GRE, IELTS, etc.), and overseas education loans — offering complete end-to-end study abroad solutions.

To strengthen its digital presence and reflect its evolving role in global education, KC Overseas engaged Prismic Reflections® to redesign its website from the ground up.

Client Name

KC Overseas Education

Industry

EdTech

Geography

South and South-East Asia.

Expertise Used

Research, IA, UX Design, UI Design, Website Design

Platform/Touch Points Covered

Website

Live Link

https://www.studies-overseas.com/

Key Highlights

The Challenges

Confusing and cluttered navigation for different user types
Unclear value propositions and offerings
Inconsistent visual language and poor design aesthetics
Low engagement on key pages and CTAs

The Solution

Revamped KC Overseas’ website to reflect global leadership in education consulting.
Simplified navigation and user journeys for students, universities, partners, and job seekers.
Introduced a bold visual identity with clear messaging and conversion-focused CTAs.
Strategically highlighted trust factors like testimonials, associations, and student success stories.
Improved course discovery experience with budget/country filters and transparent admission info.
Built a scalable content system for blogs, updates, and media presence.
Achieved better brand perception, increased engagement, and higher-quality leads globally.

User Goals & Needs Addressed

Quick access to explore courses by country and budget
Understand KC’s process, trust indicators, and credibility
Submit enquiries, read blogs, and check testimonials
Universities can verify documentation process and track student quality
Partners and press can connect with leadership or media contacts

Repositioning Indian Edutech Brand as a Trusted Global Leader in Education Consulting

Project Brief

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Process Steps Followed