User Centric Designs are changing the game in every business domain. No matter whether you are a founder of a new startup or a CXO of billion dollar enterprise, UX is in demand almost everywhere!Well, there could be some who do not agree with me but trust me sooner or later they will be joining the party.

Strategy & Approach — The Key Ingredients of every UX Recipe

While working on several exciting products for startups, corporates and enterprises, I learnt that it is the “Strategy” which acts as a backbone of every design project. While practicing UX at our design studio we firmly believe that defining the right strategy and executing the same will help you to meet the necessary success.

It starts with a business need or user challenges when every business starts looking for a right team of designers or agencies. The one who have right experience, capabilities and yet can fit in their budget.

Designers should learn and understand these core problems, analyse its core reasons and its repercussions affecting the businesses and their user or customers. Feel free to use necessary UX research methods during initial analysis based upon the success metrics one is aiming to achieve. The core purpose of this analysis is to look for crucial insights which helps us to define our core strategy which needs to be implemented through prototyping or visual experience designing part later in the process. This strategy backed up with real time insights gathered from data collected from various UX research methods is equally essential for internal and external stake holders of project.

Clear strategy document ensures clients and decision makers (such as CXO’s) about desired output or results, while same acts like a catalyst for design teams to be innovative and creative to find out answers for “How might we…?” questions. Don’t forget to add the right quantity of empathy at a right time.

Being a team of passionate designers, we synthesise and use the gathered research data to define our UX Solutions and Creative Direction to uplift the overall experience of new age digital products. Take a deep dive of our work over here.

Looking at the same data from different chairs and angles has the immense potential to unlock the solutions for diverse problems in product lifecycles. And the best part is it gets better and better as you practice it every time. I think that’s the real fuel to ignite designer’s passion.