Key Highlights

Challenges

Designing the Fligital logo meant balancing its tech-driven nature with its human-centric origins. With no existing identity, the challenge was to convey speed, efficiency, and trust through typography alone—without a logomark. The goal was to reflect both the digital intelligence and physical realities of trucking, while keeping the design modern, relatable, and distinctly Indian.

Logo Brief

The creative brief for Fligital’s logo focused on crafting a clean, modern, typography-based wordmark that reflects digital transformation in fleet operations. The design needed to convey speed, clarity, and trust while remaining approachable. Custom tweaks to a bold sans-serif typeface were explored to subtly suggest motion, direction, and operational strength.

Brainstorming

During brainstorming, we explored custom lettering styles with forward-leaning angles, stretched strokes, and integrated arrow or path-like shapes to evoke movement. We also considered using road-inspired cuts or directional cues subtly embedded in the typography. To reflect the platform’s digital side, we thought about incorporating small elements like motion lines or dots within or around the letterforms to suggest connectivity and flow. References were drawn from both Indian logistics brands and international transport identities to guide the visual direction while keeping the output original and relevant.



Key Attributes: 


Logo Construction & Final logo

Brand collateral