Key Highlights

Overview

Founded in 2013, Vimson Coatings has built a reputation for producing high-quality label stock solutions and release liners with stringent production standards. Known for its cutting-edge infrastructure, sustainability focus, and global ambitions, the company sought a visual identity that communicated credibility, precision, and growth.

The Challenges

The company lacked a distinct and scalable visual identity despite strong product offerings. It needed branding that symbolised innovation and reliability while appealing to international markets.The design had to align with Vimson’s production excellence, quality assurance, and eco-conscious values

Creative Brief

We designed a visual identity blending industrial precision with premium appeal, clean typography, a versatile palette, and a mark reflecting label manufacturing expertise and global ambitions, reinforcing brand recognition, consistency, and commitment to quality.

Brand Purpose

To empower businesses with high-quality, reliable label and sticker paper solutions that elevate packaging, branding, and logistics experiences—while setting new standards in the paper converting industry.

Brand Vision

To deliver innovative, consistent, and sustainable label manufacturing solutions through cutting-edge processes, customer-centric service, and a relentless commitment to quality and growth.

Brand Mission

To become a globally recognized leader in label and sticker paper manufacturing—respected for our product excellence, ethical practices, and the value we bring to brands across industries.

Typography & Color pallate

Brainstorming and Ideas

Scratching our heads and scribbling papers for several rapid concepts and sketches helped us to boil down a few unique and trendy symbols for logos. It should have the story, connect and have the persona to connect with the audience profile.