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eLuminous Technologies - Branding

Modernising Brand Identity for 23 Years of Digital Excellence

A' Design Award (Bronze)

Wins A’ Design Award in 2023 for Intelehealth App UX/UI Design

Project Brief

eLuminous Technologies, a global offshore software development company, sought a refreshed brand identity that could represent its modern, energetic, and tech-driven ethos. The goal was to create a logo that would stand out across global markets while reinforcing trust, clarity, and innovation.

Client Name

eLuminous Technologies

Industry

Software & Information Technology Services

Geography

India, USA & Europe

Expertise Used

Research, Concept Sketching, Logo Identity Design

Platform/Touch Points Covered

Branding

Live Link

https://eluminoustechnologies.com/

Process Steps Followed

Discovery & Brand Immersion

Understand brand vision and values
Identify target audience insights
Audit existing brand assets

Strategy & Creative Direction

Define brand personality traits
Build mood boards and themes
Set creative success criteria

Concept Development

Explore multiple logo directions
Balance simplicity with uniqueness
Design for scalability and adaptability

Refinement & Iteration

Internal Feedback & Iteration
Usability Testing
Refinements

Implementation & Final QC

Front End Engineering
Final QC Post Code Integration

Key Highlights

Challenges

The existing logo was outdated, visually cluttered, and misaligned with the company’s evolved values. It lacked versatility and failed to communicate the brand’s professional yet vibrant identity.

Logo Brief

Design a minimal, modern logo that reflects eLuminous’ professionalism and energy, with a clean, free-flowing aesthetic. Incorporate ‘ET’ creatively as a logo mark with refined typography, ensuring versatility and timeless appeal across all digital and print platforms.

Brainstorming and Ideas

Final Monogram

Final Logo

Brand collateral

Client Testimonials

Words of Appreciation

"Prismic started first by understanding WHY behind our requirement. Their approach was holistic, in depth and systematic. The client & stakeholder interactions brought some of the most important aspects of decision making that were then translated into design philosophy for ET. Highly professional and competent team you can rely on for your UI/ designing needs."

Mr. Hrushikesh Wakadkar

Director eLuminous Technologies

Modernising Brand Identity for 23 Years of Digital Excellence

Project Brief

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Process Steps Followed