Key Highlights

Challenges

Despite the growing importance of financial literacy, few brands have successfully bridged the gap between expert financial analysis and accessible education. Additionally, the financial sector often lacks user-friendly digital platforms that cater to both seasoned investors and beginners. Finolace aimed to position itself as a forward-thinking brand by offering sophisticated financial insights and educational tools, all within an intuitively designed, technology-driven platform.

Logo Brief

The logo needed to reflect Finolace’s core values: trust, expertise, and tranquility in financial journeys. It had to be modern, minimal, and distinct—evoking confidence while being approachable and calming.


The design also needed to be flexible for various applications, from educational content and mobile interfaces to investor communication tools.

Brainstorming

During the ideation phase, we explored concepts inspired by keywords such as Star (guidance), Checkmark (accuracy), Balance (stability), Collaboration (connection), Wings (growth), Plus (value addition), and Paper (research and insights). These elements helped shape a visual language that conveys trust and progress.


We experimented with clean geometric forms, soft curves, and balanced symmetry to reflect harmony and structure. Typography was carefully chosen to be modern and sans-serif, with subtle customizations to evoke professionalism, clarity, and warmth.

Final logo design

Brand collateral