Indian Snacking Brand for Going Global- Brand Identity Design

A' Design Award (Bronze)

Wins A’ Design Award in 2023 for Intelehealth App UX/UI Design

Project Brief

Vivalicious International Foods Pvt. Ltd. is a dynamic player in the frozen and ready-to-cook food industry, specializing in snacks and starters. Vivalicious International Foods Pvt. is committed to infusing global culinary delights with authentic Indian flavors, resulting in a diverse range of savory creations that cater to both commercial and individual consumers.

With unique selling points such as besan-free formulations, minimal oil consumption, and hygienic preparation processes including de-seeding chilies and thorough vegetable washing, we prioritize innovation, quality, and food safety in every aspect.

Client Name

ZestiFusion

Industry

Food industry

Geography

India

Expertise Used

Logo Design

Platform/Touch Points Covered

Web Application

Live Link

Brand Purpose/Brand Vision/Brand Mission

Brand Purpose

Revolutionize the frozen foods industry by creating innovative products blending Indian flavours with convenience, quality, and hygiene. Offering ready-to-eat or cook products that bring joy to customers.

Brand Vision

Leading manufacturer in fusion foods for global markets, bringing joy with everydelightful bite of our savory creations.

Brand Mission

Fusioning global delights with Indian flavours for ready-to-eat or cook.

Typography & Color pallate

The logo mark for Zestifusion is a blend of elements that represent the brand's core identity.

The letters ‘Z’ and ‘F’, representing the initials of Zestifusion, stand for boldness, identity, and brand recognition.
The leaf symbolizes freshness, natural ingredients, and the brand’s commitment to health-conscious, sustainable food production.

Pattern: Organic shapes and bold colors reflect Vivalicious’ clean, flavorful approach—fresh ingredients, minimal oil, and global taste with Indian soul.