Key Highlights

Challenges

• Fragmented Navigation Flow: Users struggled to find key project information, causing high drop-off rates.
• Limited Personalisation: App lacked tailored views for different user needs, reducing engagement.
• Inefficient Information Access: Project updates, amenities, and documents were buried under multiple clicks.
• Outdated Visual Design & Interactions: Interface felt dated, impacting brand perception and user trust.

Objective & Goal

To develop an intuitive and accessible mobile application that:

• Strengthen Customer Experience: Deliver a premium, intuitive, and modern mobile platform aligned with Gera’s luxury brand positioning.
• Improve Post-Sales Engagement: Make it easier for customers to access property details, updates, and after-sales services.
• Enhance Communication: Enable faster, clearer, and more direct updates between Gera and homeowners.
  
• Boost Digital Brand Presence: Create a visually appealing design that reflects innovation and quality.

Solutions

• Complete UX Overhaul: Redesigned the information architecture to make navigation seamless and intuitive.
• Role-Based Experience: Created tailored flows for different user needs, ensuring relevance for every customer.
• Interactive Project Dashboard: Centralised access to property details, milestones, payments, and documents.
• Modern, Premium UI: Introduced a sleek, brand-aligned visual language with high-quality imagery and typography.

Primary & Secondary Research

Information Architecture

Persona & Visual Styling

The experience we created

Introducing New Module - CCH

ChildCentric® Homes" is a new post-possession module presenting exciting design opportunities - creating an intuitive assessment page, curating a clear and inspiring listing of academies and workshops, and designing a smooth flow for voucher transfers and payments.

Project progress and payment status

Gamified Assessment

In the ChildCentric® module’s assessment section, we introduced gamification to make progress tracking more engaging. Instead of traditional marks, children earned badges, while both parents and children received personalised feedback from coaches - turning evaluation into a motivating and positive experience.