Empowering Global Agriculture with Digital Innovation

A' Design Award (Bronze)

Wins A’ Design Award in 2023 for Intelehealth App UX/UI Design

Project Brief

SourceTrace is a global agritech company offering a powerful enterprise SaaS platform for farm management and food traceability. The platform empowers over 1 million farmers and agri-businesses worldwide by digitizing the entire agricultural value chain — from farm to consumer.

Project GoalRedesign the SourceTrace web platform to deliver a modern, intuitive, and role-specific user experience that enhances usability, increases user engagement, and improves product perception during global sales demos and investor presentations.

Client Name

SourceTrace

Industry

Agritech & Food Traceability

Geography

India

Expertise Used

Research, Strategy, IA, UX UI Design, Web Application Redesign

Platform/Touch Points Covered

Enterprise SaaS (Web-based)

Live Link

Key Highlights

Challenges

Legacy UI lacked visual appeal and professional polish.
Critical modules were underused due to complexity and usability issues.
Reporting was fragmented, lacked key identifiers (like farmer code), and couldn’t handle multi-crop views.
Field-level services (like edit/delete entries) required clearer interaction flows.
Seasonal nature of agriculture demanded a flexible, modular UX approach.

Solution

Reorganized dashboards and IA around user roles to simplify workflows.
Built a modular, reusable design system for consistency and scalability.
Enhanced reporting UX with intuitive filters, visual cues, and export features.
Streamlined core modules with task-focused, error-reducing UI patterns.
Integrated interactive map views for real-time, geo-tagged insights.
Designed with scalability and global expansion in mind for future growth.

User Goals & Tasks Addressed

Monitor and manage farm activities with real-time field data.
Ensure compliance through geo-tagged, timestamped traceability.
Generate export-ready reports and certifications with ease.
Track produce movement across the supply chain at batch level.
View actionable insights via visual dashboards and KPIs.
Maintain and update farmer records, payments, and transactions.

Empowering Global Agriculture with Digital Innovation

Project Brief

Heading 1

Heading 2

Heading 3

Heading 4

Heading 5

Heading 6

Process Steps Followed