Coming soon

ESOP Direct - Enterprise App

Empowering Employees  Designing The Leading Enterprise Platform for Stock Administration

A' Design Award (Bronze)

Wins A’ Design Award in 2023 for Intelehealth App UX/UI Design

75%

Improvement in finding relevant

80%

Task completion rate post-redesign

70%

User satisfaction & happiness score

Project Brief

ESOP Direct is one of the largest and most comprehensive SaaS solutions for employee stock option administration. With a strong foothold across Indian and international markets, the platform simplifies equity management at scale for medium to large enterprises.

Vision: To become the most preferred and globally benchmarked solution for stock option administration.

Business Need: As part of its vision to elevate from a domain expert to a product experience leader, ESOP Direct partnered with Prismic Reflections® to reimagine their functionally rich but outdated platform into a future-ready, global-standard product.

Client Name

ESOP Direct

Industry

Enterprise SaaS Application

Geography

India, USA

Expertise Used

Design Audit, Research, IA, UX Design, UI Design, Front End Development

Platform/Touch Points Covered

Web Application

Live Link

Key Highlights

The Challenges

Functionally rich platform lacked modern UX & visual appeal
High support queries due to unintuitive workflows
Inconsistent adoption across international markets (e.g. Singapore)
Poor perception of the platform's global maturity
Users struggled to find relevant information or take timely actions

Solutions

Introduced a streamlined navigation system for quicker access to key stock information.
Designed an intelligent dashboard that highlights actionable insights and pending tasks.
Simplified onboarding and login with self-guiding content and centralized FAQs.
Reimagined the stock exercise flow with clear steps, transparent logs, and report downloads.
Created a modern visual identity and centralized notifications to elevate user perception and engagement.

User Goals & Tasks Addressed

Quick, seamless login and password recovery
Understand grants, view stock value, monitor updates
Take informed actions on stock exercises
View/download reports and transaction history
Manage profile & personal settings

It's Time to Hit Refresh!

Onboarding & Login Seamless & Simplified

What Needs My Immediate Attention

We addressed this key concern of the user while using the Dashboard. Brought the key insights, actionable items to the surface in a simple and customizable manner.

Exercising Stocks

Clear, Informed & Easy like never before!

Empowering Employees  Designing The Leading Enterprise Platform for Stock Administration

Project Brief

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Process Steps Followed