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Phychem - Manufacturing & supply

Reimagining Face of Manufacturing Brand

A' Design Award (Bronze)

Wins A’ Design Award in 2023 for Intelehealth App UX/UI Design

Project Brief

Phychem Technologies Pvt. Ltd. is a manufacturer & supplier of highly customised & special grade rotational moulding material/ powder compound solutions. Since the past 10 years having a major focus on the Indian market, the brand is now looking for expansion mainly in the US & European Market. 

Mr Umakant, Founder & CEO of the company, realised the need of a revised brand strategy & plan with new identity system & communication assets to support their business expansion plans.

Client Name

Phychem Technologies Pvt. Ltd

Industry

Manufacturing

Geography

India

Expertise Used

Research, Brand Strategy, Content Writing, Concept Sketching, Logo Identity Design, Brand Communication Assets Design

Platform/Touch Points Covered

Branding

Live Link

https://www.phychem.com/index.html

Process Steps Followed

Discovery & Immersion

Understand business goals and context
Learn audience needs and behaviors
Audit competitors and market trends

Brand Strategy Development

Workshops: Define mission, vision, and promise
Craft brand positioning statement
Establish brand personality traits

Strategic Direction

Translate strategy into design criteria
Create mood boards and visual themes
Align tone with brand story

Concept Exploration

Develop multiple creative directions
Experiment with symbols and typography
Prioritize clarity and distinctiveness

Concept Exploration

Shortlist strongest logo concepts
Fine-tune forms, color, and type
Test in real-world contexts

Finalization & Guidelines

Deliver final logo files
Document usage rules and variations
Provide color and typography specs

Brand Application

Apply identity to key touchpoints
Create mockups for brand rollout
Ensure consistency across channels

Key Highlights

Challenges

The challenge was to understand this specific rotational moulding industry, which is mainly operating in the traditional way and create a fresh identity that will look more modern, innovative & compelling to its targeted audience. Phychem approached Prismic Reflections®, to shape up the new brand strategy that will guide internal stakeholders to position the brand to externals in a unique way.

Logo Brief

The company wanted to focus mainly on the Internal Market, majorly new edge product companies to maximise their profit. Phychem wanted to position themselves as a modern edge environment-friendly manufacturing company that produces high quality, customised & innovative rotational moulding powder compounds. The Brand to hold guiding, assuring & inspirational tone of voice in messaging.

Brainstorming

Keeping the brand attributes in mind, we have produced the logo mark concepts that use different types of symbols, marks & shapes to convey a certain message. We discovered the following brand attributes that are unique to them.Key attributes:

Innovative + Collaborative + Expert & Knowledgeable

Reimagining Face of Manufacturing Brand

Project Brief

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Process Steps Followed