Prismic Reflections® - an award-winning User Experience Design studio specialised in solving business challenges through strategic designs.
Wins A’ Design Award in 2023 for Intelehealth App UX/UI Design
We designed the Smart360 SaaS web application - a cutting-edge, AI-powered utility management platform by Bynry.
Tailored for small and mid-sized water, gas, and electricity providers. The platform features intuitive self-service portals, mobile meter data capture, automated billing, and a unified workflow and asset management dashboard to streamline operations.
Our design enabled seamless customer experience (CX), real-time infrastructure visibility, and efficient billing and work order workflows. As a result, Smart360 drives unparalleled operational efficiency, precise metering, and improved customer engagement—positioning utility providers for future-ready scaling and regulatory compliance. Optimised for utility billing software, SaaS UI design, and utility operations management.
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The mission was to transform the product into a market-ready solution for the U.S. small utility segment (10K–50K consumer base), positioning it as a competitive alternative to industry giants while ensuring a seamless customer experience and operational efficiency.
During our research phase, the client revealed that the existing small product had evolved reactively—built around ad-hoc customer requests rather than a structured roadmap. This lack of strategic development resulted in scalability and usability challenges.
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"In today’s market, very few truly understand the intersection of business, UX, and design—but Prismic Reflections and their team excel at it. Their ability to work closely with us, adapt quickly, and bring exceptional design expertise has set them apart from my experience. Their nimble approach and deep understanding of our needs made a significant impact on our product’s success."
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Prismic Reflections® - an award-winning User Experience Design studio specialised in solving business challenges through strategic designs.
