Designing Editor — Fresh Proposal From Chaos to Clarity with Design, AI, and Purpose

A' Design Award (Bronze)

Wins A’ Design Award in 2023 for Intelehealth App UX/UI Design

90%

Boost in proposal efficiency through automation

40–60%

Reduction in workflow complexity through simplified processes

2.3×

Higher user engagement with personalized experiences

Project Brief

Fresh Proposal is a proposal-creation platform for business owners, finance, and sales teams to build and send quotations quickly.

The existing editor created friction—users felt overwhelmed, confused by editing modes, and often dropped off mid-way.

Prismic Reflections partnered with Fresh Proposal to redesign the editor end-to-end with a UX-first approach, improved visuals, and scalable systems.

Client Name

Fresh Proposal

Industry

Document Editor

Geography

India

Expertise Used

Research, UX Design, UI Design, Design System, SaaS UX Strategy

Platform/Touch Points Covered

Web Application

Live Link

Key Highlights

The Challenges

Significant drop-off within the editor, indicating friction and unclear task progression.
Complex and unintuitive navigation, resulting in a fragmented user experience.
High cognitive load, causing users to feel overwhelmed and disengaged.
Inconsistent visual identity across screens and components.

Objectives

Deliver a seamless, modern, and clean visual experience across the editor.
Improve usability through clear, predictable navigation patterns.
Establish a unified, contemporary visual language that aligns with the brand.
Introduce a multi-layered structure to reduce cognitive overload and support progressive disclosure.

The Solution

Streamlined user flows with reduced complexity and clearer interaction pathways.
Enhanced visual experience through refined layout, hierarchy, and contrast.
Two-level navigation system for intuitive browsing and task discoverability.
Reorganized content structure and information architecture for better clarity.
High-fidelity design system, ensuring consistency and scalability.

User Goals & Needs Addressed

Greater clarity and confidence while editing proposals.
Speed and efficiency, with fewer steps and optimized workflows.
Faster proposal creation through cleaner UI and simplified actions.
A professional, trust-building interface that supports decision-making and reduces friction.

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