Prismic Reflections
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Hwayz - Food Industry

Hwayz: Redefining Highway Travel Through Food

A' Design Award (Bronze)

Wins A’ Design Award  in 2023 for Intelehealth App UX/UI Design

Project Brief

Hwayz is reimagining highway travel with a seamless, standardized, and experience-first ecosystem for India’s growing mobility landscape.


We partnered with Hwayz to craft a high-impact marketing website that clearly communicates their vision while building instant trust and credibility.


The platform solves critical gaps in highway travel—bringing predictability to hotels, food, and route planning, along with the ability to pre-book meals with confidence. Our design strategy focused on simplifying complex travel decisions into intuitive, user-centric journeys that drive engagement and adoption.


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Client Name
Hwayz
Industry
TravelTech + FoodTech
Geography
India
Expertise Used
Research, UX Strategy, UX Design, UI Design, Design System
Platform/Touch Points Covered
Mobile App, Website, Landing Pages
Live Link

Process Steps Followed

Discovery
  • Business Analysis
  • User Research
  • Competitive Benchmarking
  • Design Audit
  • Org. Structure
  • Product Analysis
Define
  • Problem Definitions
  • UX Strategy Road Map
  • Information Architecture
  • User Flow/Journey Mapping
Design
  • Wireframing
  • Visual Design
  • Style Guide & Design System
  • Supportive Visual Assets
Validation
  • Internal Feedback & Iteration
  • Usability Testing
  • Refinements
Implementation & Final QC
  • Front End Engineering
  • Final QC Post Code Integration

Key Highlights

The Challenges

  • Uncertainty around finding hygienic and reliable food options on highways.
  • Lack of structured discovery users rely on guesswork or scattered sources.
  • No visibility into wait times, availability, or food quality before stopping.
  • High friction during travel, where users need quick, low-effort decisions.

Objectives

  • Enable quick and confident food discovery during highway journeys.
  • Simplify decision-making with clear, trustworthy information.
  • Provide a seamless pre-booking and ordering experience.
  • Reduce cognitive load through intuitive, mobile-first interactions.

The Solution

  • Smart discovery interface with curated, high-quality highway food stops.
  • Real-time insights like ratings, hygiene indicators, and preparation time.
  • Pre-ordering system to reduce wait time and ensure availability.
  • Clean, structured mobile UX with clear hierarchy and minimal friction.
  • Integrated flow for customization, booking, and secure payments.

User Goals & Needs Addressed

  • Quick decision making without disrupting the journey.
  • Trust and confidence in food quality and hygiene.
  • Time saving through pre-planned stops and ready orders.
  • Smooth, stress-free experience with minimal effort.


The experience we created

Splash screen  and onboarding

Illustrations  we created

Introducing Web App

Hways Mobile App is a travel-food companion designed to make highway journeys smarter, smoother, and more satisfying. This mobile-first experience unlocks exciting UX opportunities  from creating an intuitive discovery and booking interface, to curating a rich, trustworthy listing of highway food stops.

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Client Testimonials

Words of Appreciation

"Working with Prismic Reflections has been an exceptional experience. Their deep understanding of user behavior and design principles helped us create intuitive, conversion-focused experiences. From our product interface to the website redesign, their attention to detail and insight-driven approach truly elevated our brand. A rare team that balances creativity with data-driven thinking, highly recommended for user-centric designs that deliver real results."

Vivek Kumar
Co founder, Hwayz