Transforming data into intuitive user experiences

A' Design Award (Bronze)

Wins A’ Design Award in 2023 for Intelehealth App UX/UI Design

Project Brief

Client wanted to build a stock investing app designed to simplify how users track, analyse, and invest in the market. It focuses on making complex financial data easy to understand for both beginners and intermediate investors.

The project involved designing key experiences like portfolio tracking, market exploration, and buy/sell flows, with a strong emphasis on clarity, usability, and trust. The goal was to create a modern, intuitive platform that improves user confidence, engagement, and transaction efficiency.

Client Name

Confidential

Industry

Fintech

Geography

Global (Headquartered in India; serving international clients)

Expertise Used

Research, Strategy, Information Architecture, UX Design, UI Design, Design System

Platform/Touch Points Covered

Mobile Application

Live Link

Key Highlights

Business Objectives

Position platform as a reliable, user friendly investment platform
Increase conversion rates across buy/sell journeys
Drive user engagement and retention through better portfolio insights
Establish strong trust through transparency and data clarity

The Challenges

Converting complex financial systems into simple, understandable interfaces
Balancing data density with clarity and usability
Maintaining trust and accuracy in a high-stakes (money-related) environment
Designing for both novice and experienced investors

Solutions Implemented

Designed a clean, data-first UI system to reduce cognitive overload
Created a clear hierarchy for portfolio, holdings, and performance insights
Simplified buy/sell flows with step-by-step clarity and strong feedback loops
Used visual indicators (color, charts, trends) for quick understanding of market data
Built modular and reusable components for scalability across the app
Improved readability and accessibility through typography, spacing, and contrast