Simplifying Credit Intelligence with AI Powered Insights & Personalisation

A' Design Award (Bronze)

Wins A’ Design Award in 2023 for Intelehealth App UX/UI Design

Project Brief

ScoreUp is a smart financial wellness platform designed to help users monitor, improve, and manage their credit health through AI-driven insights, personalized recommendations, and real-time financial tracking.

The platform simplifies complex financial data into an easy-to-understand experience while helping users discover better financial opportunities such as loans, credit cards, and repayment planning.We designed a modern, trust-focused, and highly engaging product experience for both users and administrators.

Client Name

ScoreUp

Industry

FinTech / Financial Services

Geography

India

Expertise Used

Research, UX Design, UI Design, Design System, SaaS UX Strategy

Platform/Touch Points Covered

Mobile App

Live Link

https://play.google.com/store/apps/details?id=club.app.scoreup&hl=en_IN

Key Highlights

AI-based credit insights
Real-time score tracking
Personalized financial recommendations
EMI & repayment management
Transaction history

Challenges

Most users struggle to understand their credit score, financial eligibility, and repayment behavior because existing platforms feel overly technical, cluttered, and difficult to navigate.