Prismic Reflections
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ScoreUp - Mobile App

Simplifying Credit Intelligence with AI Powered Insights & Personalisation

A' Design Award (Bronze)

Wins A’ Design Award  in 2023 for Intelehealth App UX/UI Design

Project Brief

ScoreUp is a smart financial wellness platform designed to help users monitor, improve, and manage their credit health through AI-driven insights, personalized recommendations, and real-time financial tracking.

The platform simplifies complex financial data into an easy-to-understand experience while helping users discover better financial opportunities such as loans, credit cards, and repayment planning.We designed a modern, trust-focused, and highly engaging product experience for both users and administrators.

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Client Name
ScoreUp
Industry
FinTech / Financial Services
Geography
India
Expertise Used
Research, UX Design, UI Design, Design System, SaaS UX Strategy
Platform/Touch Points Covered
Mobile App

Process Steps Followed

Discovery
  • Business Analysis
  • User Research
  • Competitive Benchmarking
  • Design Audit
  • Org. Structure
  • Product Analysis
Define
  • Problem Definitions
  • UX Strategy Road Map
  • Information Architecture
  • User Flow/Journey Mapping
Design
  • Wireframing
  • Visual Design
  • Style Guide & Design System
  • Supportive Visual Assets
Validation
  • Internal Feedback & Iteration
  • Usability Testing
  • Refinements
Implementation & Final QC
  • Front End Engineering
  • Final QC Post Code Integration

Key Highlights

  • AI-based credit insights
  • Real-time score tracking
  • Personalized financial recommendations
  • EMI & repayment management
  • Transaction history

Challenges

Most users struggle to understand their credit score, financial eligibility, and repayment behavior because existing platforms feel overly technical, cluttered, and difficult to navigate.

  • Personalised recommendations
  • Easy tracking of credit improvement
  • Faster loan and card discovery
  • Better trust and transparency

The Solution

We designed an AI-powered ecosystem that transforms complicated financial management into a simple, user-friendly experience.

  • Smart onboarding experience
  • Credit score tracking dashboard
  • Personalized loan & credit card suggestions
  • Transaction and repayment monitoring
  • Data visualization for insights and analytics

Information Architecture

Low-Fi Wireframes

Typography & colors

Credit card & Loans

Refer & Earn

Introducing Daily Streak for Improving the Engaement

Gamified Experience with ScoreUp Coins

Boost Score

Website Landing Page Design

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Unordered list

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Text link

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Emphasis

Superscript

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Client Testimonials

Words of Appreciation